The Ultimate Client Care Program

Professional

There are two sides to every business transaction. One is the professional side. How good are you at what you do? When communicating with your customers, do you express that you have the necessary skills to get the job done right? It's very important that you demonstrate excellence in your services. People want to work with those who are qualified and confident.

Personal

The other side is personal. Do your clients see you as just a salesperson, or a trusted advisor? Do they know that you truly care for their well-being? It’s importation to give them things that are educational by nature or fun.

Small Gifts

Another great way to stay in contact with your customers is to stop by with a small gift. As an example, February is fire safety month, so if they owned a house, I would visit my clients and give them two 9-volt batteries for their smoke detectors. Or I might bring them a great book or chocolate around the holidays.

The trick to building ongoing trust within your data base is continually staying in contact with your current and past clients by becoming a valuable resource to them. This can be done by sending them helpful articles, providing a blog, newsletter or other small gifts. The important thing to remember is that the informational items can’t just be about you or industry specific. They need to be relevant to your clients' lives (with an element of professionalism). Always Remember “People don't care about how much you know until they know how much you care.”